Today, publishing is much more than setting type and selling space.  Successful managers are creating new revenue sources - like unique print advertising units, websites, e-mail newsletters, radio networks and sponsored events.

At Farmakis and McDonald, we have the experience you need to develop and sell new and unique properties and advertising vehicles. Plus, we provide all the usual services you expect from an experienced publishers rep firm.

• Pre-Call Services:  Including lead generation and qualification, market research, buying habits and readership studies, competitive ad spending and budgeting and forecasting.
   
• Research: We work with key research and readership companies, from MRI to Starch to CDS. And we spend more than $20,000 a year to provide our publishers with the cleanest lists and the most current research available.
   
• Personal Sales Calls:  With nine, wholly-owned  sales offices and fourteen sales professionals located throughout the United States, we’re able to make more face-to-face calls on your advertisers and prospects than any other rep firm in the country.
  
  Plus, our representatives utilize proven sales techniques and we call on all levels of the decision-making chain.  Including client marketing directors, product managers and advertising managers as well as ad agency account executives, media planners and media buyers.
  
  
• Contact Management: Land lines, cell phones, voicemail, beepers, fax, and e-mail. Today, there’s no shortage of ways to communicate.  So our sales reps are in constant contact with advertisers, ad agencies and media buying companies and are continuously updating you on our efforts with e-mail call reports.
  
  Truth is, Farmakis & McDonald has one of the most expedient contact management systems in the industry.  Giving you an up-to-the-second look at potential advertising revenue.
  
  
• Insertions Management:  J.L. Farmakis, Inc. and Roy McDonald Associates Publishers Representatives also has one of the most sophisticated insertion management systems in the industry.  We close each issue of every publication with our customers - whether your property is weekly, monthly or annual. 
  
  Our closing system is unique and thorough, resulting in huge reductions in errors between advertisers and publishers.
  
  
• Consulting:  We pride ourselves on working with publishers on all aspects of their business, including media kit and editorial calendar development, plus trade journal, direct mail and trade show advertising. 
  
  We have relationships with communications agencies and publishing consultants throughout the U.S. and we provide our customers with cost-effective promotional and business management solutions.