April 27, 2005

Ian McDonald, President
Roy McDonald Associates Inc.
2336 Harrison Street
Oakland CA 94612-3712      

Dear Ian:

Now that the news is out about the sale of World Mining Equipment, I wanted to put in writing how well Roy McDonald Associates, Inc. served the magazine during our long-standing relationship.

Despite a gloomy advertising economy these past many years, and the contracting market, the revenue generated by RMA has actually grown substantially.  Your territory more than doubled last year, and was on track for that kind of significant growth this year had the publication not sold.

Three of the most valuable resources have been:

1)      your well-thought-out proposals submitted to prospects and

2)      your fearlessness and aggressiveness in going after new business and

3)      your ability to convince advertisers to switch major programs out of the competition and come over to us.

Further, I appreciate the depth of personnel you have.  When I felt some accounts were not being serviced adequately, you addressed the situation with a mixture of in-territory coverage and support from Sales Management.

I hope we get to do business together in the future - and that I can continue to earn that "Dream Publisher" title you gave me! Post-World Mining Equipment, my contact phone number is 1-212-360-7031 and I would be delighted to serve as a reference testifying to the great work RMA did for us.

Sincerely,

Bristol Lane Voss
Publisher